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How Expression Portraits Boost Your Branding

What the heck are “expression portraits?”

Technically, every portrait is an expression portrait – but let’s not get caught up in technicalities here. Our focus is on making your brand visuals USEFUL, not just beautiful. My signature Expression Portraits are exactly what you need to elevate your branding photos from “heck yeah” to “HOLY MOTHER FORKING SHIRTBALLS, THESE PHOTOS ARE AMAZING.”

Many of my branding photography clients come to me not just to capture their appearance but to speak directly to their ideal client.  By adding Expression Portraits to your branding photography project, you’ll tap into an asset your audience will love.

Let's make your brand impossible to ignore.

Ever noticed how YouTube content creators always use video thumbnails with exaggerated expressions of surprise or confusion? This inspired me to integrate Expression Portraits into all my branding photography projects. A gallery of images showcasing emotions BEYOND happiness can revolutionize personal brands aiming to stand out online.

 

Expression Portraits Celebrate the Entire Range of Human Emotion

Here’s the truth: you don’t need 50 photos of yourself smiling. Sure, a few natural smiles are great, but how many can you realistically use? Branding photography is about telling your brand’s story authentically so your ideal client understands what you do. Do you smile 24/7? Laugh at your laptop every email? Giggle into your coffee mug each morning? No, that would be weird.

Let’s make your branding impossible to ignore by embracing the full spectrum of emotions! Scowl, scream, pout, look suspicious, be amazed, and show me your “over it” face.

See?Sometimes frowning is better than smiling!

How to Use Expression Portraits in Your Marketing

Now that you understand what expression portraits are, let’s explore how you can integrate them into your daily marketing. Clients use them in a variety of ways:

 

  • Use as a video for your About page
  • Convert into a Reel
  • Use Canva or Photoshop to create informative carousel posts for Instagram, Facebook, and LinkedIn
  • Incorporate into marketing emails
  • Make your business card memorable
  • Include different ones in each newsletter
  • Use sillier ones in your email signature to make clients laugh
  • Have images ready for podcast and YouTube video thumbnails

How I Create Expression Portraits for You

If you’re thinking, “But Jesi, I’m not that expressive!” don’t worry. You don’t need to be naturally expressive. My role as your brand photographer is to draw out these expressions in your photos. I’ll guide you on what to do, what to bring, and how to emote so your gallery of Expression Portraits captures your full personality.

 

curly haired professional woman wearing blue suit excusing a burb
curly haired professional woman wearing blue suit with finger on her lips
curly haired professional woman wearing blue suit squashing an imaginary bug in her hands
curly haired professional woman wearing blue suit with disgusted expression
curly haired professional woman wearing blue suit smiling
curly haired professional woman wearing blue suit taking a funny selfie
curly haired professional woman wearing blue suit with arms crossed
curly haired professional woman wearing blue suit holding up fists
curly haired professional woman wearing blue suit with a mischievous grin
curly haired professional woman wearing blue suit taking a selfie
curly haired professional woman wearing blue suit smiling and looking to the right
curly haired professional woman wearing blue suit with suspicious expression
curly haired professional woman wearing blue suit talking on a cellphone
curly haired professional woman wearing blue suit holding a note that says hello
curly haired professional woman wearing blue suit with a bored expression
curly haired professional woman wearing blue suit dropping her blue post-it notes
curly haired professional woman wearing blue suit screaming in terror
curly haired professional woman wearing blue suit standing confidently
curly haired professional woman wearing blue suit with post-it note on her nose
curly haired professional woman wearing blue suit shushing
curly haired professional woman wearing blue suit clapping sarcastically
curly haired professional woman wearing blue suit holding a note that says hello
curly haired professional woman wearing blue suit pretending to wake up grumpy
curly haired professional woman wearing blue suit smiling angelically
curly haired professional woman wearing blue suit
curly haired professional woman wearing blue suit talking on a cellphone
curly haired professional woman wearing blue suit with overly excited expression
curly haired professional woman wearing blue suit smiling with hands on her face
curly haired professional woman wearing blue suit pretending to cry like a baby
curly haired professional woman wearing blue suit with an angry expression and arms crossed
curly haired professional woman wearing blue suit smelling her armpit
curly haired professional woman wearing blue suit
curly haired professional woman wearing blue suit making expressive face
curly haired professional woman wearing blue suit sipping from a mug
curly haired professional woman wearing blue suit with her eyes crossed

Ready to show off your best facial expressions?

I work with creative professionals and eccentric entrepenuers like you every day right in here in Tampa Bay.  Make your branding work for you, without looking stuffy, boring, or like a poor imitation of yourself.

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Hi, I'm Jesi Cason

best photographer in tampa

I'm a Tampa, FL based branding photographer who believes boring branding is a crime. Learn more about how I can help take your brand from "cringe" to "cohesive" through expertly crafted photos, stop motion videos, and website design.