“It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions.”
Meet Lumary Velazquez – Your New Virtual Assistant
But virtual assistants are just like any other business owner – they have to outsource things, too! And Lumary Velazquez is the kind of virtual assistant who understands the value of personal branding. She and I worked together to create these photos so she can launch her brand with style!
How Personal Branding Helps
While just about every business owner could benefit from a virtual assistant, very few have one. Why? Because we often have trust issues! We’re control freaks. We may be able to let go of some of our work to an employee we can supervise every day, but the thought of having someone off-site doing tasks for us is scary.
When Lumary and I first met, we talked about this common fear. I firmly believe personal branding photography can help virtual assistants put this fear to rest. Letting potential clients get to know you through your online presence and curated photos will create a sense of relatability and foster a spirit of trust.
Lumary came to me with a complete vision for her brand. She knew exactly what she wanted, and just needed a photographer with the skills to bring it to life.
Doing the leg work before a branding photography session of choosing your brand colors, defining your brand position, and knowing your target audience will make your photos so much more impactful!
And with the right branding photographer, anything is possible.