jesi cason photography brand color palette

5 Color Palettes for Your Personal Brand

jesi cason photography brand color palette

Client Education: personal Branding

5 Color Palettes for Your Personal Brand

The Power of Color Palettes in Personal Branding

What color is your personal brand?  

It might seem like an easy question, and many people will simply pick their favorite colors or choose random colors whenever the mood suits them.  But color psychology plays a huge role in how color palettes for your personal brand can impact your message.  Putting a bit more thought into your color palette beyond “I love this color, and don’t like this other color” will polish your brand image.  Seeing the same colors represented in subtle ways throughout your messaging and social media will help your audience associate those colors with you!  And the more they think about you, the more they’ll want to do business with you.  

“Life is about using the whole box of crayons.”

RuPaul | Drag Queen, Actor, TV Personality, and Personal Brand

#5 Electric Jewel Tones

Richly saturated jewel tones of purple, pink, and teal make a bold branding statement.  Purple tones represent creativity and power.  But because purple is such a bold color, it can quickly overpower everything else on the page.  Use purple as an accent color rather than a primary color to get the most effect without overwhelming your audience.  

Teal is another bold accent color than can quickly get overused.  Pairing it with a dark purple, almost black, calms everything down while pairing it with a shade of white or a bold pink or even orange will evoke feelings of excitement and youth.  Brands that might gravitate towards this color scheme are artistic, thoughtful, and have a clarity of message.  

These colors from my branding photography session with Fort Myers based music group Cobress perfectly capture the vibe of the synth-punk band.

brand color palette jewel tones

#4 Beachy Earth Tones

For crunchy brands with a love of the sea, colors easily found in nature are the way to go.  Think about popular organic or health food companies:  they stick to the  natural color palettes for their branding because these colors send the right message.  Choosing these colors to represent your brand will send a message of warmth and reassurance.  If you are a brand near the coast, these colors will also send a signal to locals that you’re connected to the community.  Author Trish Doller writes novels which often feature locations near the ocean, so these branding colors fit her perfectly!

personal brand color palette beach tones

#3 Powerful Primaries

They’re called primary colors for a reason!   Red, blue, and yellow work so well together it’s almost creepy.  But it’s also a risk!  Using primary colors as your branding colors can easily backfire – you don’t want to look like a box of crayons.  When used as accents for black and white themes, they wield a lot of power without sending the wrong message.  

Primary colors represent familiarity, with each color representing different emotions and archetypes.  Red evokes feelings of alarm as well as power.  Yellow is energizing and can read as vintage or retro.  Meanwhile blue is the color of reliability and calm.  Put them all together and you’ve gone one dynamic trio!  This professional body piercer uses primary colors to show the softer side of poking holes in people.  

 

personal brand color palette primary colors girl with a knife

#2 Candy Tones

Bold brands use bold colors!  Can’t you just imagine what these colors would look like all arranged on an Instagram feed?  It makes me want to eat my phone which is not healthy or normal but that’s just who I am!

These electric colors send a message of youth, vibrance, fearlessness, and energy.  Viewers will instantly know by these colors that the brand is not conventional, and that can be good or bad depending on your target audience!  If, for instance, a tax attorney took on these colors it might send a message of inexperience or disorganization.  But for the right brand – a pop singer, a makeup line, hair stylist, or a skateboard company – it will hit all the right notes.  

 

#1 Earth Tones

These colors just put me instantly at ease.  I feel calm, relaxed, and ready for yoga.  Or, in the case of this brand, pole dancing!  Why would a pole dance fitness instructor want to send a message of relaxation?  Because pole fitness can be intimidating for newcomers and using these colors can instantly put a fresh student at ease.  Browns, lavenders, and accent blues send a message of strength and evoke a feeling of being grounded.  This is also a color platte that lends itself well to a variety of textures!  We are used to seeing brown in nature so our eyes are not overwhelmed by using design elements like wood grain, leather, soil, or in this case, hair! 

personal brand color palettes

Looking for help discovering the perfect color palette for you brand?  I recommend browsing the palettes at www.coolors.co and then researching what each color in the palette represents.  

 

Get your FREE Personal Branding Guide

This PDF download will give you 3 tips for effectively defining your person brand including 10 personal brand photoshoot ideas!

Just REmember

I’m here to help you show the world how cool you and your brand really are.  Let’s connect today and take your brand to the next level.  

black business owner ninja pole fitness southwest florida

Black Owned Businesses in Southwest Florida

black business owner ninja pole fitness southwest florida

Community Education: Supporting Black Business Owners

Black Owned Businesses in Southwest Florida

Supporting Black Business Owners in Southwest Florida

This list is incomplete!  Help spread the word about black-owned business owners in Southwest Florida including Fort Myers, Cape Coral, Naples, Lehigh Acres, Estero, Bonita Springs, Port Charlotte, North Port, Labelle, and more!  Email me if you would like a business added to this list at hello@jesicason.com

Southwest Florida is a great place to own a business!  I want to highlight and lift up black business owners and help connect them with new customers.  Share this list with everyone you know and lets help these businesses grow! 

"I had to make my own living and my own opportunity. But I made it! Don't sit down and wait for the opportunities to come. Get up and make them."

Madam C.J. Walker | Entrepreneur, activist, and first female self-made millionaire

Food, Restaurants, and Catering

bayshore bar and grill

Bayshore Bar and Grill

4000 Bayshore Dr, Unit A 
Naples, Florida 34112

black owned business southwest florida Caribbean delights deli

Caribbean Delights Restaurant

5600 8th St W Unit 3 
Lehigh Acres, Florida 33971

black owned business southwest florida joneses bbq

Jonesez BBQ

6900 Daniels Pkwy Ste. 29-311 Fort Myers, Fl 33912

black owned business southwest florida nagen vegan bakery

Nagen Vegan Bakery

Naples, FL

 

black owned business southwest florida gameday wings and seafood grill

Gameday Wings and Seafood Grill

 

 

black owned business southwest florida fusion catering

Fusion Catering

6561 Taylor Rd Suite
#6 Naples, FL 34109

SpiceCaribbeanBarGrille3380FortMyersFL

Spice Caribbean Bar & Grille

3380 Dr Martin Luther King Jr Blvd

Fort Myers, Florida 33916

island-spicez

Island SpiceZ

3437 Fowler Street 
Fort Myers, Florida 33901

black owned business fort myers florida deep down south bbq

Deep Down South BBQ

3500 Fowler St 
Fort Myers, Florida 33901

a scrumptious piece

A Scrumptious Piece

Fort Myers, FL

 

beach brothers bbq

Beach Brothers BBQ

3437 Fowler Street 
Fort Myers, Florida 33901

Champagne Catering

Champagne Catering

 

 

black owned business southwest florida

Champan's Southern Cooking

   

chelles special touch catering

Chelle's Special Touch Catering

3210 Dr. MLK Jr. Blvd
Ft.Myers, FL 33916

Dutch Pot Restaurant & Grocery

3087 Cleveland Ave
Fort Myers, FL 33901

 

 

fify's

Fify's

320 Alachua St,
Immokalee, FL 34142

black owned business fort myers

Fly Foods

3802 Dr Martin Luther King Jr Blvd
Fort Myers, FL 33916

black owned business naples florida

Friendly & Amigo Restaurant

12275 Collier Blvd,

Naples, FL 34116

black owned business southwest florida

Hyde n Chic Restaurant

923 Creech Rd

Naples, FL 34103

black owned business fort myers

Irie I Jamaican American Cafe

3559 Fowler St
Fort Myers, FL 33901

black owned business naples florida

Labadie Bar Restaurant and Bakery

3580 Evans Ave 
Fort Myers, Florida 33901

jamaican grocery

M & A Restaurant and Grocery

1325 Del Prado Blvd S
Cape Coral, Florida 33990

fort myers florida black owned business

McCarter's BBQ

2675 Dr Martin Luther King Blvd

Fort Myers, Florida 33916

royal-t edible delights

Royal-T Edible Delights

3049 Cleveland Ave, STE 247
Fort Myers, FL 33901

naples florida black owned business

Sauce Boss

Naples, FL

 

southwest Florida black owned business

Simply Southern BBQ

 

 

tamu cupcakery black owned business fort myers

Tamu Cupcakery

11770 Metro Parkway
Fort Myers, FL 33966

southwest florida black owned business

Ave General Store

5052 Pope John Paul II Blvd 
Ave Maria, Florida 34142

fort myers black owned business

Tropical Creole

3440 Fowler Street
Fort Myers, FL 33901

simplee marie's custom baked goods

Simplee Marie's Custom Baked Goods

alberst logo final versiion blk

Albert's Culinary Creations

Beauty, Health, and Fitness

kushina-the-ninja-pole-fitness-11

Ninja Pole Fitness

5781 Bayshore Rd Unit 109

North Fort Myers, FL 33917

black owned business southwest florida hair by santha

Hair By Santha

 

 

black owned business southwest florida verbella skincare

Verbella Skincare

 

 

pennys beauty supple store fort myers black owned business

Penny's Beauty Supply Store

2964 Cleveland Ave

Fort Myers, FL 33901

bbw styles

BBW Styles: Braids by Whendica

Naples, FL

 

black owned business naples florida

JJ5 Fitness

Naples, FL

 

black owned business fort myers

Taja Renee Collections

Fort Myers, FL

mystic martian

Mystic Martian CBD

15560 McGregor Blvd, Suite 1 
Fort Myers, Florida 33908
 
Alipay Naturals black owned businesses southwest florida

Alikay Natuals

5891 Country Lakes Dr
Ft. Myers, FL 33905

 

team willis boxing and family fitness

Team Willis Boxing and Family Fitness

3414 Cleveland Ave
Fort Myers, Florida
increase the peach

Increase the Peach

7181 College Pkwy Suite 10
Fort Myers, FL
 
jazz hair parlor

Jazz Hair Parlor

13300 S. Cleveland Ave #5 
Fort Myers, Florida 33907
 

Clothing and Accessories

dapper bowtique black owned business southwest florida

Dapper Bowtique

 

 

black diamond clothing studio

Black Diamond Clothing Studio

5910 Taylor Rd, Suite 103

Naples, FL 34109

black owned business southwest florida

Junie Boutique

 

 

 

black owned business pretty lady customs southwest florida

Pretty Lady Customs

 

 

black owned business southwest florida

Styles Adorned

5910 Taylor Rd, Suite 103

Naples, FL 34109

black owned business southwest florida

Fabulize U

 

 

black owned business southwest florida

The Regold Company

Custom clothing and promotional items

 

black owned business southwest florida

Pretty Peacock Mobile Boutique

Art, Dance, Entertainment, and Music

the hippie circle

The Hippie Circle

Naples, FL

 

just bee

Just Bee

 

 

gulf coast leisure

Gulf Coast Leisure

 

 

southwest florida black owned business

Curate Entertainment

 

 

kcj-web-logo

Kcj Party Rental Service

 

 

black owned business southwest florida

Perry Family Party Design

 

 

unrivaled ink

Unrivaled Ink - Tattoo

909 SE 47th Terrace Unit 103
Cape Coral, FL 33904

kcj-web-logo

Kcj Party Rental Service

 

 

black owned business southwest florida

Perry Family Party Design

 

 

black owned business artist poets southwest florida

Poetz Realm LLC

 

 

 

CheveyoBreeze

CheveyoBreeze

 

 

 

Black Onyx World Studio

1652 Hendry St

Fort Myers, FL 33901

ford ent magazine black owned business fort myers

Ford Ent Magazine

Fort Myers, FL

 

green man wearing boxing gloves screaming in yellow studio personal brand location

Ronin EarthClan

 

 

black musician southwest florida

Latnie

 

 

Legal Services

black owned business lawyer naples florida

Law Office of Ruth Damys, P.A.

2663 Airport Rd S, STE D101
Naples, FL 34112

southwest florida black owned business notary public

Notary On the Go! Katrina D. Pugh

 

 

Insurance, Finance, and Accounting Services

black owned business naples florida

C.J. Noel Insurance & Financial Services

2800 David Blvd, STE 208
Naples, FL 34104

black owned business southwest florida

MainStreet Insurance & Financial Services

5683 Strand Ct #5,

Naples, FL 34110, USA

life insurance

Legacy Starters Group Inc.

278 Shadow Lakes Dr
Lehigh Acres, FL 33974

 

black owned business naples florida

iCFO Consulting

2590 Golden Gate Pkwy, STE 101
Naples, FL 34105

pivotal credit solutions

Pivotal Credit Solutions

5781 Lee Boulevard, STE 208313
Lehigh Acres, FL 33917

dor business group

The Dor Business Group

4100 Corporate Square STE 127
Naples, FL 34104

Real Estate

darrell Winfrey realtor

Darrell Winfree

26381 S Tamiami Trl, STE 300
Bonita Springs, FL 34134

Jeynaude Pierre (Keller Williams Realty)

MainStreet Insurance & Financial Services

1520 Royal Palm Square Blvd #160
Fort Myers, FL 33919

Juliana Brignol (EJ Realty & Financial Services)

2733 Oak Ridge Ct,
Fort Myers, FL 33901

katrina pugh century 21

Katrina Pugh (Century 21)

4040 Del Prado Blvd S
Cape Coral, FL 33904

Cleaning Services

black owned business southwest florida

Peppermint Maids

 

 

black owned business southwest florida

Paramount Cleaning Solutions

1520 Royal Palm Square Blvd #160
Fort Myers, FL 33919

southwest florida black owned business

Germ Blasters

 

 

turbo car cleaning

Tuxedo Car Cleaning

 

 

 

southwest florida black owned business

We Lust For Dust LLC Mobile Auto Detailing

Naples, FL

 

Childcare Services

childcare

Little Scholars Child Development Center, Inc.

500 NW Stuart Ave

Stuart, FL 34994

Moving and Transportation Services

black owned business naples florida

Import/Export Transportation

1100 Commercial Blvd STE100

Naples, FL 34104

black owned business naples florida

Cleveland Bass Moving and Storage

2363 Linwood Way
Naples, FL 34112

reeds moving services

Reeds Moving and Storage

5757 Houchin St, STE 8
Naples, FL 34109

Contracting, Maintenance, and Repair

fine air cooling and heating services

Fine-Air Cooling & Heating Services LLC

5781 Lee Blvd
Lehigh Acres, FL 33971

southwest florida black owned business

No Problem Home Services

245 Shadow Lakes Dr,

Lehigh Acres, FL 33974

 

back owned business fort myers florida

James Appliance Repair

2542 Jean Marie Ct

Fort Myers, FL 33916

 

Education

black owned business southwest florida

J's Tutoring

 

 

 

Nzingha Gaines

Nzingha Gaines, MSW Consulting

Mental Health/Academic Counseling & Motivational Speaking

 

Life Academy Tutoring

 

 

 

Veterinary

brown veterinary clinic

Brown Veterinary Clinic

5239 Golden Gate Pkwy
Naples, Florida
 

Thank you for your contributions to this list or for supporting these black business owners in Southwest Florida.  This list is not complete and not all of the information has been verified so if you find an error, please email me at hello@jesicason.com and I will do my best to fix it right away.  This page is not intended as an endorsement of any business or business owner, and I cannot attest to the quality of services provided by the businesses listed here.  This list is simply a resource for anyone seeking to find and support black owned businesses in Southwest Florida.  

Much of this information was gathered from the following resources:  

Lee County Black Owned Businesses Facebook Group

SWFL Black Owned Businesses – Google Doc

Green Book Lee – Black Business Directory

Just REmember

I’m here to help you show the world how cool you and your brand really are.  Let’s connect today and take your brand to the next level.  

girl posed in front of a red door at old house in Labelle Florida

4 Locations for Your Personal Brand Photoshoot

girl posed in front of a red door at old house in Labelle Florida

Client Education: Location Scouting

4 Locations for Your Next Personal Brand Photoshoot

How to Choose the Right Location for Your Personal Brand Photo Session

Location matters!  And it matters even more when you are trying to tell the story of your personal brand.  I include location scouting in my personal brand photography service so that no two sessions are ever exactly the same.  But some locations are versatile and can be used over and over again without looking stale.  Here are a few to consider, but keep in mind:  some require permissions or even a usage fee.  So don’t just show up ready to shoot!  Your photographer (whether that is me or someone else) should make the arrangements and have proper liability insurance to cover everyone’s safety.  There’s a time and a place to be a reckless cowboy, and your personal brand photoshoot ain’t it!

Let these locations inspire you to start brainstorming your dream personal brand photoshoot.

"Wherever you are, be there. Lifestyle is not something we do; it is something we experience. And until we learn to be there, we will never master the art of living well."

John Rohn | Entrepenuer and Motivational Speaker

#4 Downtown

Every town has a downtown, right?

Whether you live in a sleepy tourist town like Fort Myers or Naples or a bigger city like Tampa or Miami, your downtown is designed to attract visitors.  That’s where you’ll find some of the most interesting architecture, alleys, and streetscapes!  Parking garages, storefronts, fire escapes…the options are endless (so long as you aren’t trespassing.)  It sends a message of being connected to your community, being  business-minded, and being an extrovert.

And if your downtown is a little played out, try going at night instead.  Using long exposure and off-camera-lighting will dramatically change the look at feel of this location and will send a totally different message about your personal brand.  

#3 AirBnb Rental

Before you book, reach out to the owner!  Not all AirBnb rentals will allow professional photographers to use their space, so definitely get permission first and sign a location release if needed.  

Every few months I scroll through my local AirBnb listings to see if any new and interesting places have been added.  I’ve found some incredibly inspiring locations for personal brand photoshoots for amazing prices.  Once you have a good sense of what your personal brand is, finding a house (or house boat, or tree house, or castle…) that fits the vibe you’re sending out is easy!  And whenever I travel and book my room, I always look for opportunities to create my own personal brand photos.  My boyfriend is probably sick of that by now but TOO BAD.  

#2 Professional Studio

So many personal brand photoshoot guides skip this option!  But with a studio, the options for getting your personal brand across are limitless.  I admit, some people can feel awkward or unnatural in a studio.  However, your photographer should guide you through prompts and directions that will put you at ease and take away that “school picture day” feel.  

The focus in the studio becomes more about YOU rather than your environment.  You can ease the pressure by incorporating props, furniture, and fun outfits.  And most importantly, bring your entire personality.  The location isn’t doing any of the work for you!  But the photographer will be there to pull out expressions and moods that you didn’t even know you had.

 

#2 Nature

For the right brand, a session out in nature is priceless.  If your branding keywords include the words like “organic”, “homegrown”, “raw”, “sunny”, or “outdoorsy”, you simply can’t escape a session with a perfect, natural backdrop.  Here in Southwest Florida, our beaches make for a popular session location – as they should!  The crisp, clean lines of the horizon and the neutral tones of the sand are perfect for images that will feature text or logos.  

Beyond the beach, we’ve also got plenty of parks and nature trails that will offer opportunities for greenery and creative framing.  With the right photographer, you won’t have to travel far for branding photos in an outdoor setting that fit your personality.  Even taking a walk around your neighborhood could result in some unexpected photo location gems!  

 

Get your FREE Personal Branding Guide

This PDF download will give you 3 tips for effectively defining your person brand including 10 personal brand photoshoot ideas!

Just REmember

I’m here to help you show the world how cool you and your brand really are.  Let’s connect today and take your brand to the next level.  

personal branding photography jesi cason woman in wheelchair

Personal Brand Photography: Beyond the Clichés

personal branding photography jesi cason woman in wheelchair

Client Education: Personal BRAND Photography

Personal BRAND Photography: Beyond the clichés

What is Personal Brand Photography?

I promise, I’ll explain.  But before I describe what personal brand photography is, I want you to go with me on a journey.  

We aren’t going far, just open a second tab on your browser and hop over to Pinterest.  Then, type in “personal branding photoshoot ideas”  or “personal branding photos” and scroll through the most popular pins.  You might start noticing a theme.  Young, conventionally attractive women wearing business casual clothing, sitting on couches, posed at desks, writing in notebooks, laughing alone with a cup of coffee.  Most of these photos are absolutely gorgeous!  But is that all personal branding photography really is?  Do you have to fit a certain archetype to need a personal brand photography session?

"Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records."

Tim Ferriss | Podcaster, Author of "The 4 Hour Workweek", and Angel Investor

Personal Brand Photography is...

√ an essential part of any marketing plan

√ the perfect way for small businesses, special projects, and creators to connect their personality with their online audience​

√ tailored to fit your sense of style, humor, professionalism, and brand mission​
sidney berne davis art center fort myers personal branding lawyer
personal branding lawyer fort myers sidney berne davis art center

Personal Brand Photography is NOT...

- limited to entrepreneurs ​

- limited to women​

- limited to perfect people with clean offices, great handwriting, and white pants. Seriously, who wears white pants?​

The Secret to a Perfect Personal Brand Photo Session

Not every photographer will admit this, but the secret behind having a truly successful personal branding photography session is finding the right photographer for your brand.  Photographers are not “one-size-fits-all” and you should thoroughly vet your photographer before committing.  Without doing your research, you may end up with a photographer who doesn’t understand your brand, doesn’t deliver photos in the format you need with the appropriate licensing rights, and doesn’t direct you into the poses and expressions that make sense for what you do.  

 

My clients tend to be diverse but all have one very important thing in common:  they have a brand that doesn’t fit into the cookie-cutter norm.  So whether I’m hired by a disability rights advocate, a cigar-smoking defense attorney, a bingo-hosting drag queen, or an up-and-coming musician, there are no shortcuts when it comes to creating images that perfectly capture their personalities.  Because of this fact, I have an immersive intake process that includes brand-specific questions and (whenever possible) an in-person meeting to discuss the goals and ideas for the session.  I’m not the right photographer for everyone, but I’m the right one for the people who love my style and want to stand out in their field.

Fort Myers Drag queen Alyssa Lemay shushing with finder over lips

When is the
right
time to invest in personal brand photography?

personal brand photography business owner sequin backdrop

What are you waiting for??

You’re not doing yourself any favors by relying on cellphone photos or boring headshots to get your brand’s message across.  Whether you just started your journey or you’ve been plugging along for a few years now, the time to start taking this seriously is now.  

Did you know the human brain processes images 60,000 times faster than text?  So you can write about what you’re doing and what it’s like to do business with you until the cows come home, but you’ll get that message out to your audience 60,000 times faster with proper photos!

Anatomy of a Personal Brand Photography Session

So how does all this work?  

Some clients come to me with a strong point of view and clear vision for how they want their brand to be represented in photos.  I interpret their vision into a reality through a mutual collaboration.  But others are not sure where to begin and need a bit more guidance.  Before I schedule a session, I meet one-on-one with my clients (or through a video call) to learn everything I can about their brand and what they hope to accomplish.  During this meeting, we’ll go over exactly how you want your images to be used, wardrobe, styling, props, locations, and more to ensure we capture the vibe you’re after.  

No two branding sessions are alike!   Some clients are more comfortable in front of the camera than others, and that is ok.  My job is to direct you step-by-step through the process from planning, to the day of the shoot, to how to best save your image files for optimum quality.  I’m here for you!

Get your FREE Personal Branding Guide

This PDF download will give you 3 tips for effectively defining your person brand including 10 personal brand photoshoot ideas!

Just REmember

I’m here to help you show the world how cool you and your brand really are.  Let’s connect today and take your brand to the next level.