Jesi Cason Photography
Commercial & Personal Brand Photography in Fort Myers, FL
Client Education: Personal BRAND Photography
Personal BRAND Photography: Beyond the clichés
What is Personal Brand Photography?
I promise, I’ll explain. But before I describe what personal brand photography is, I want you to go with me on a journey.
We aren’t going far, just open a second tab on your browser and hop over to Pinterest. Then, type in “personal branding photoshoot ideas” or “personal branding photos” and scroll through the most popular pins. You might start noticing a theme. Young, conventionally attractive women wearing business casual clothing, sitting on couches, posed at desks, writing in notebooks, laughing alone with a cup of coffee. Most of these photos are absolutely gorgeous! But is that all personal branding photography really is? Do you have to fit a certain archetype to need a personal brand photography session?
"Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records."
Tim Ferriss | Podcaster, Author of "The 4 Hour Workweek", and Angel Investor
Personal Brand Photography is...
√ an essential part of any marketing plan
√ the perfect way for small businesses, special projects, and creators to connect their personality with their online audience
√ tailored to fit your sense of style, humor, professionalism, and brand mission
√ the perfect way for small businesses, special projects, and creators to connect their personality with their online audience
√ tailored to fit your sense of style, humor, professionalism, and brand mission
Personal Brand Photography is NOT...
- limited to entrepreneurs
- limited to women
- limited to perfect people with clean offices, great handwriting, and white pants. Seriously, who wears white pants?
- limited to women
- limited to perfect people with clean offices, great handwriting, and white pants. Seriously, who wears white pants?
The Secret to a Perfect Personal Brand Photo Session
Not every photographer will admit this, but the secret behind having a truly successful personal branding photography session is finding the right photographer for your brand. Photographers are not “one-size-fits-all” and you should thoroughly vet your photographer before committing. Without doing your research, you may end up with a photographer who doesn’t understand your brand, doesn’t deliver photos in the format you need with the appropriate licensing rights, and doesn’t direct you into the poses and expressions that make sense for what you do.
My clients tend to be diverse but all have one very important thing in common: they have a brand that doesn’t fit into the cookie-cutter norm. So whether I’m hired by a disability rights advocate, a cigar-smoking defense attorney, a bingo-hosting drag queen, or an up-and-coming musician, there are no shortcuts when it comes to creating images that perfectly capture their personalities. Because of this fact, I have an immersive intake process that includes brand-specific questions and (whenever possible) an in-person meeting to discuss the goals and ideas for the session. I’m not the right photographer for everyone, but I’m the right one for the people who love my style and want to stand out in their field.
When is therighttime to invest in personal brand photography?
What are you waiting for??
You’re not doing yourself any favors by relying on cellphone photos or boring headshots to get your brand’s message across. Whether you just started your journey or you’ve been plugging along for a few years now, the time to start taking this seriously is now.
Did you know the human brain processes images 60,000 times faster than text? So you can write about what you’re doing and what it’s like to do business with you until the cows come home, but you’ll get that message out to your audience 60,000 times faster with proper photos!
Anatomy of a Personal Brand Photography Session
So how does all this work?
Some clients come to me with a strong point of view and clear vision for how they want their brand to be represented in photos. I interpret their vision into a reality through a mutual collaboration. But others are not sure where to begin and need a bit more guidance. Before I schedule a session, I meet one-on-one with my clients (or through a video call) to learn everything I can about their brand and what they hope to accomplish. During this meeting, we’ll go over exactly how you want your images to be used, wardrobe, styling, props, locations, and more to ensure we capture the vibe you’re after.
No two branding sessions are alike! Some clients are more comfortable in front of the camera than others, and that is ok. My job is to direct you step-by-step through the process from planning, to the day of the shoot, to how to best save your image files for optimum quality. I’m here for you!
Get your FREE Personal Branding Guide
This PDF download will give you 3 tips for effectively defining your person brand including 10 personal brand photoshoot ideas!
Just REmember
I’m here to help you show the world how cool you and your brand really are. Let’s connect today and take your brand to the next level.
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