Here is my collection of thoughts, tutorials, advice, and photographic experiments for your viewing pleasure!
I’ve got an Announcement to make!Jesi Cason Photography now has a fully-fledged MUCH BIGGER studio space here in Fort Myers, Florida!! This upgrade to my service set has been a long time coming, and I honestly can’t express how excited I am (both to have the space,...
Welcome to the Digital AgeWe’re living in the digital age. We spend our days online - whether we’re there to work, or to doom scroll (admit it, you’re a victim to the Instagram scrolling spiral too… we all are). If you’re a business owner in the online space, I’m sure...
"It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions."Meet Lumary Velazquez - Your New Virtual AssistantThe one thing every business owner has in common: we're overworked. ...
"Once upon a time, I had pricing listed on my Services page. But no more! What the heck happened? Is it because I'm trying to be sneaky with my pricing? Or trying to bait you into contacting me so I can upsell you a bunch of stuff you don't need? Or maybe...
Figuring out what you can expect to spend on photography for your personal brand can be tricky. If you find yourself asking for recommendations online for a "reasonably priced photographer" or a branding photographer that "won't cost an arm and a leg" you'll get a...
Do you know the most important questions to ask before hiring a branding photographer? Maybe you've asked around, tossed some keywords into Google, or made a post in a local Facebook group and gotten a few recommendations. But how do you know what to look...
Ideal Clients vs. Not-So-Ideal ClientsIdeal clients... Value what you do Respect your time and your process Have problems and know that YOU are the solution Refer you to friends Are happy to pay you a fair rate Not-So-Ideal Clients... Don't understand what you do or...
So you started a band. And you got some shows under your belt. Maybe you've even made a name for yourself in the music scene. Now, publications are asking for your promo photos. Blogs, magazines, and newspapers all want images of your group to pair with reviews of...
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”Your Personal Brand Portraits Tell a Story I bet you're a business owner or a creative professional reading this and...
Client Education: personal Branding 5 Color Palettes for Your Personal Brand The Power of Color Palettes in Personal Branding What color is your personal brand? It might seem like an easy question, and many people will simply pick their favorite colors or...
Client Education: Location Scouting 4 Locations for Your Next Personal Brand Photoshoot How to Choose the Right Location for Your Personal Brand Photo Session Location matters! And it matters even more when you are trying to tell the story of your personal brand. I...
