Here is my collection of thoughts, tutorials, advice, and photographic experiments for your viewing pleasure!
Helping you get comfy is part of my job.Getting in front of the camera can feel stressful, especially if it’s not something you do often. I know I’m someone who spends more time behind the camera than in front of it (shocking, right?) so I can relate to how difficult...
To Prop, or Not To Prop? Choosing Props for Branding PhotographyI want to preface this by saying that I’m all about making your brand photography session as stress-free as possible. Before you come to the studio (or I meet you at your location) we’re going to talk...
Headshots, at Minimum, are a MUSTNo matter what your business is, at some point you’re going to need to be in front of the camera. I can already hear you product-based business owners arguing with me, but you’ve got an “about” page on your website too, right? (The...
I’ve got an Announcement to make!Jesi Cason Photography now has a fully-fledged MUCH BIGGER studio space here in Fort Myers, Florida!! This upgrade to my service set has been a long time coming, and I honestly can’t express how excited I am (both to have the space,...
Welcome to the Digital AgeWe’re living in the digital age. We spend our days online - whether we’re there to work, or to doom scroll (admit it, you’re a victim to the Instagram scrolling spiral too… we all are). If you’re a business owner in the online space, I’m sure...
"It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions."Meet Lumary Velazquez - Your New Virtual AssistantThe one thing every business owner has in common: we're overworked. ...
"Once upon a time, I had pricing listed on my Services page. But no more! What the heck happened? Is it because I'm trying to be sneaky with my pricing? Or trying to bait you into contacting me so I can upsell you a bunch of stuff you don't need? Or maybe...
Figuring out what you can expect to spend on photography for your personal brand can be tricky. If you find yourself asking for recommendations online for a "reasonably priced photographer" or a branding photographer that "won't cost an arm and a leg" you'll get a...
Do you know the most important questions to ask before hiring a branding photographer? Maybe you've asked around, tossed some keywords into Google, or made a post in a local Facebook group and gotten a few recommendations. But how do you know what to look...
Ideal Clients vs. Not-So-Ideal ClientsIdeal clients... Value what you do Respect your time and your process Have problems and know that YOU are the solution Refer you to friends Are happy to pay you a fair rate Not-So-Ideal Clients... Don't understand what you do or...
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”Your Personal Brand Portraits Tell a Story I bet you're a business owner or a creative professional reading this and...
